Sabrina Carpenter could never have guessed that her song "Espresso" released in April would achieve such large success as the most streamed song on Spotify for the year with over 1.6 billion streams. Sabrina Carpenter originally doubted her song's appeal because she considered espresso a fall beverage initially anticipating that the track would not catch on strongly due to timing considerations. “Espresso” was also parodied in a Saturday Night Live sketch starring Marcello Hernández that has already reached over 15 million views on Youtube creating even more cultural awareness. The overwhelming success of her song led to Sabrina’s new partnership with Dunkin’ creating Sabrina’s Brown Sugar Shakin’ Espresso.
"Espresso's" Unexpected Journey: A Song That Captures Confidence and Global Recognition
Sabrina Carpenter told The Hollywood Reporter in an exclusive interview that "Espresso" was released with no certainty of its reception however she had confidence in the song's sound. Sabrina expressed that the "sentiment and the sound of the song" were enough for her even if no one connected and this feeling remained important to the music artist. The artist also acknowledges the immense growth her song has gone through, becoming a chart-topper that extends beyond typical music venues. This massive popular appeal gave her ability to work alongside Dunkin to create branded food and beverage content for her fanbase.
Sabrina hopes to form new interactions with her fans while promoting "Espresso" by being lighthearted. She considers the recent changes to world dynamics where in person interactions are increasingly important with new social connectivity methods that are growing daily to bridge divides . For Sabrina collaborations with organizations such as Dunkin help her provide personal connection and accessibility to a broad array of listeners. This is done in order to share her artistic message in places that extend past tours when she can not physically reach all fans in person. Sabrina looks to the partnership with Dunkin as an amazing way to finish off this very successful year for the song "Espresso." She also hopes people continue to find fun and humor in the song and express support for the signature drink collaboration that is now available.
Dunkin' Partnership: Sabrina Carpenter's East Coast Roots Influence New Coffee Collaboration
Sabrina Carpenter also revealed her life long East Coast connection with Dunkin' that heavily informed her decision to team with Dunkin for a collaboration for "Espresso". She recalls growing up with Dunkin and has now carried this positive relationship with the coffee chain into adulthood demonstrating her brand loyalty. The musician states the Dunkin' collaboration seemed "a no-brainer" after the success of "Espresso" highlighting the missed early chance to collaborate on her coffee-related song when it first released. The vision for Sabrina’s Brown Sugar Shakin’ Espresso became collaborative with Dunkin and Sabrina creating an organic fit showcasing "Espresso’s" theme of unexpected success.
Sabrina Carpenter and Director Dave Meyers Work Together for Visuals To Match "Espresso" Song Playfulness
The artist emphasized the need for lighthearted playfulness in all recent projects especially for new collaboration campaigns and chose Dave Meyers to bring it all to life because he can infuse personality into each creative project. Sabrina selected Dave Meyers because he is a most trusted director and can realize her creative concepts also bringing his knowledge to ensure her personality is at the forefront of the visual projects and video campaign she was embarking upon. The collaboration aims at maintaining the "Espresso" personality that brings light humor and connection to a huge group of individuals.
Connecting With Fans Globally Through Partnerships: Dunkin' Collaboration Is Seen as Innovative
Sabrina recognizes the Dunkin brand to be quite global while aiming to make genuine connections with her fanbase where it’s not possible to reach fans through live performances with direct and real face to face contact. She added she feels like she is with her fans "haunting them in a positive way" given that Dunkin’ is incorporated in their daily lives. This partnership was born from "Espresso's" ability to bring people together while taking life a bit less seriously providing light-hearted moments to her fans with something both amazing to taste and creating new and unique shared memories. Her partnership and promotional work creates a common space for all individuals that appreciate her musical output.
Fan Excitement: Dunkin' Teaser Campaign Generated Hype For Sabrina Carpenter Collaboration
Sabrina spoke about how special it was to learn that fans expressed great excitement from the recent Dunkin teasers showing that her influence has great potential . The "Espresso" song helped the pop-star solidify her connection with fans that appreciates music while wanting to create positive and enjoyable experiences showing all involved parties what it means to support each other through fun and light hearted collaborative efforts. Fans showed a high level of interest in knowing the artist behind the teased drink before even it being publicly confirmed by her, her label or the business showcasing the deep level of engagement by her fan base. The musician mentions it is wonderful when people connect to people they enjoy because such opportunities are rare creating connections that make shared events even more special among various social groups.
"Espresso's" Continued Popularity and Success Throughout 2024 Musical Charts
Sabrina reflected that her song “Espresso” does not seem to fade and appreciates its sustained presence on music charts and the various creative directions the song has now taken. She mentions it is wonderful to connect through "Espresso" with her audiences and that they share this collective enjoyment through the unexpected turns its popularity has brought throughout the year. The artist recognizes that this kind of success has been a great joy for her since the project originally started with no clear direction but grew over time to unexpected heights with "Espresso". She claims “Espresso’s” surprising impact continues making it all “kismet” or good luck as all these successes were not originally intended to reach such heights at inception.
The Unexpected Growth of “Espresso”: From Song to Cultural Phenomenon and Brand Collaborations
Sabrina discusses the numerous creative collaborations around the song that grew to include items like perfumes and other related product lines and events beyond the Dunkin' collaboration while not expecting any of these outcomes. The singer-songwriter did not foresee the degree of recognition and cultural influence "Espresso" had in shaping her present moment. Sabrina felt the coffee theme made the timing feel slightly off when releasing in summer when coffee tends to be associated with the fall weather in her head yet the musical direction felt important to bring forward at this time despite the doubt. The creative artist admits having not known whether the music would have popular appeal however she felt she believed in her artistic approach above all else in order to get projects off the ground successfully which led to “Espresso’s” great and sustained success.
Sabrina Carpenter Reflects On "A Nonsense Christmas" Netflix Special With Star-Studded Performances
Sabrina notes her dream of creating her own holiday special such as with Netflix became a recent goal she made possible. Sabrina drew creative influence from iconic shows such as with Cher Dolly Parton and Lucille Ball to help her create “A Nonsense Christmas” which felt like a dream for many years finally made real. The special did not give much time for preparation however was created to represent her personality visually with key appearances of artists and entertainers she is highly inspired by and felt was crucial to project in the program for best results. The celebrity guests on the Netflix show make the project incredibly memorable along with Sabrina’s influence in set and costume creation. The special became her "holiday thing" that is to be repeated for years to come with new collaborations.
Guest Appearances and Organic Connections: How Sabrina’s Network Shapes Her Creative Collaborations
Sabrina shared she reached out to numerous performers many of whom are her friends or artists she admires with text messages and DMs who gladly accepted working on her holiday project further showing the immense respect these artists have for one another within various creative spaces. The numerous guests were people she found funny inspiring or simply wanted to work alongside showcasing creative community and building bonds within industry spaces she has personal ties to. The production came from an organic creative space providing an experience as playful as her public persona as the goal was to enjoy making it just as much as it was to show the viewing public.
Stylistic Choices and Personal Expression: Sabrina Carpenter's Fashion Influence and Creative Direction
Sabrina has mentioned her personal creative choices involve a focus on tailored and well-fitting clothes that help her show her best creative self. The artist noted that meeting a talented tailor proved important for creative decision making and the use of properly fitting clothes made a large impact for public reception . Sabrina expresses that it was important to stop adhering to clothes that make her look older or younger for trends sake but rather to find personal expression in clothes that allow her inner self to radiate outwardly making her more confident in presentation. This resulted in her selecting certain styles for public appearance such as chopping parts of outfits that are well fitted showing what best represents her.
Working closely with her stylist Jared Ellner Sabrina's tour attire became a reflection of all previously stated ideals with perfectly tailored clothes that use sparkly designs that create stage presence and ease of clothing transitions while adding visual components that help Sabrina express her inner voice creatively. Sabrina also mentions she has already begun working on planning of what comes after the current “Short n’ Sweet” tour demonstrating that creativity and future planning remains top priority in her artistic trajectory. She adds a goal is to give herself “space to grow and have fun” by taking things less seriously during project creation allowing room for growth and unexpected experiences throughout coming creative collaborations.