Anime "Saved" Netflix for 2023; It's Only Getting Bigger
Apart from being a major source of pleasure for the society, Anime might also be the saving grace for the legendary king of online streaming. Netflix is being eaten by Anime. Indeed, anime has progressively taken front stage and changed the giant streaming service over the past many years. An in-depth and thorough investigation of its raw viewing statistics reveals that the popularity of anime in Netflix is nowhere close to halting.
Given the popularity of Anime outside of Japan, its impact on everything from Hip-Hop to fashion, television to gaming, and the amazing influence of creators like Akira Toriyama and Hayao Miyazaki, it is not difficult to understand why so many people have bought into the theory that anime is rising to be the major kind of entertainment. Still, believing is one thing and evidence is another. To be true, from the most often used method of viewing anime worldwide—Streaming services—it has been extremely challenging to sort out precise anime Viewership numbers outside anecdotal data. But late last year, Anime News Network claims, Netflix gave fans access to a complete and unvarnished glimpse of its stats for the first time.
The Treasure Trove of Information Made Available by Netflix Shows Anime Is Starting To Draw Most Attention.
Netflix has thus far produced two batches of Data. Dropped in December 2023, the first batch included numbers for the first half of 2023. Made accessible in May, the second batch gives the figures for the second half of 2023. Netflix presented merely a raw data decline; it did not include any analysis of the figures. Still, Miles's diligence helps to ensure As it relates to anime on Netflix, Thomas Atherton—who once worked at Crunchyroll—now operates his own anime marketing consultancy company—we can see and comprehend what underlies the figures. Appearing in two distinct pieces for Anime News Network, Atherton's study comes to the conclusion that, eventually, anime has been really successful for the Streaming behemoth and advises maybe they should focus more on it.
Though the data is solely exclusive to Netflix, the Streaming behemoth's reputation as well as its own very vocal decision to aggressively extend its footprint in the anime field mean that this is yet another indication that anime is becoming the dominating force in the entertainment business.
Anime Views Soars while Netflix's General Viewership Dropped
Atherton claims that Netflix saw a significant overall increase in anime viewers in the first half of 2023 over earlier years. That increase, meanwhile, was not statistically more than other providers including Crunchyroll. However, since Netflix's user base is far more than that of other services, even a little increase in the anime-watching time of a subscriber results in a significant general rise in anime Viewership. These figures show that rather than the other way around, Netflix is riding off of the success of anime.
Amazingly, anime Viewership rose dramatically—more than 14%—during the second half of 2023 while Netflix's whole library of programming dropped viewership over the same period. From July to December, Netflix's anime watchers added three hours of viewing, meaning they view, on average, more hours of anime than Crunchyroll users as Atherton reported. Basically, anime is the one area of expansion for Netflix with huge possible rewards.
The Anime-Focused Strategy of Netflix Produced Excellent Results
Although the aggregate figures satisfy Netflix, they do not fully represent the picture. There is, indeed, the question of why anime viewers increased so dramatically in the final half of the year. Based on the statistics, Atherton says that although Netflix had a clear strategy for anime in the first half of the year, by July 2023 their efforts toward anime grew more focused, and hence, so did their viewership.
First among these choices was making more new and classic anime available. Data show that both old well-known titles and "new titles" arouse curiosity. The premise is that people who enjoy anime want to see more, hence by just adding more anime content to the library, users have a motivation to view more of it. Furthermore, since anime enthusiasts probably already know what new titles are "must-see," more airing of more recent titles will inevitably raise viewership.
The Data Shows a Map of Netflix's Ongoing Future Success.
Although the data Netflix published about its audience was enlightening, it also offered specific knowledge on what Netflix should do to keep ahead of the curve. For example, even if Netflix's conventional focus is on binge-watching, the tastes of anime viewers for viewing weekly episodes point to, at least for anime series, Netflix should yield to public demand.
Likewise, the success of episodes like My Happy Marriage points to the streaming behemoth to vary its anime material collection in order to boost the viewing count. In the end, the data drops have turned out to be a wealth of knowledge regarding anime viewing outside of Japan. At least for Netflix, it offers unambiguous, compelling proof that the anime phenomena is real.
