David Beckham, is not just known for his prowess on the soccer field but also for his involvement in various business ventures which include new supplement brand IM8 with Prenetics. He's also had a major success in his recent series “Beckham” .
Victoria Beckham Documentary Series
After the huge success of David’s series, David helped push his wife Victoria to release her own documentary which will show all aspects of her personal life and also what she does day to day to create her brand. David believes his wife would be incredible at this based off of her performance in his docuseries where she made people have great interest with her on camera presence.
Victoria's Reluctance and David's Persuasion
Victoria was reluctant at first until David stepped in to convince her of all that her new series could do to give insight into how much work goes into her endeavors with an intent on celebrating her hard work ethic as she continues to inspire. Her hard work would finally get recognition. The former Spice Girl's work life had not really been put in the spot light which David wanted to bring forward.
Insights on the Documentary
The viewers will be able to see parts of Victoria that include her work life but also her life with her husband David and family. Many will get to see her interactions with her children Brooklyn, Romeo, Cruz, and Harper.
Behind the Scenes Access
The goal of the series was to allow a full view of her day to day process by pulling back the curtain into a behind-the-scenes style show that highlights the many moving pieces for a highly desired fashion and beauty brand and that may inspire many to also follow their passion.
David Beckham and IM8
David also becomes strategic investor in a company called Prenetics which then helps with launching a new health brand called IM8 which is also promoted as a nutritional supplements brand. The brand is dedicated to helping the public gain access to wellness. This commitment from the organization matches his passion in health.
Commitment to Health and Innovation
Beckham credits his success in sports due to all he learned with medical and fitness professionals which shows he understands the value in expert advice. That expertise with other fields provides a key understanding to have scientific backed data for wellness with easily attainable options.
IM8 Brand Focus and Products
The brand of IM8 is based around wellness, longevity and personalized health care methods. With scientific methods this new brand will aim for consumers to simplify the complex ideas within the health and wellness industry. By making products which highlight scientific approaches IM8 plans on improving lives and well being.
High Quality and Accessibility
With emphasis on high quality scientifically backed methods the company aims at targeting their consumers with something attainable and personalized. They understand that individual’s will have their own health goals and should be able to feel that it can easily accessible.
Brand Name Significance
IM8 is named as reference to his former jersey number which he used while on the football field but now with a brand focus on longevity. He uses this to highlight dedication, commitment and self improvement to match his personal values and the values behind his business partner Prenetics.
David Beckham's Expanding Portfolio
IM8's supplement venture shows an evolution of business for his image and branding with past projects that include sports related industries to fashion and now health. This highlights his multi-faceted roles as an entrepreneur and public figure with intent to provide valuable services and items to customers.
Key Takeaways
- Victoria Beckham is releasing her own docuseries which David convinced her to do based on her performance in his series.
- David is co-founder for a health and wellness brand, IM8 using his influence in health.
- David is acting as strategic investor by creating the supplement brand IM8 which has accessibility as main focus.
- IM8 and Prenetics plan on impacting the public’s approach to wellness, focusing on innovation and creating a user-friendly process.
- Both of these public ventures serve as another extension to their brand that has reach across the world.