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publisher of Shonen Jump notes Webtoons' popularity.

Run by a recently founded subsidiary called Toon Factory, entirely in charge of producing material for the new platform, Shueisha's most recent endeavor is Jump Toon. Shueisha has only thus far published and distributed manga, hence this will be her first experience with internal production. According to the press release, this new endeavor aims to help and nurture creators who might have trouble following the trend while simultaneously meeting the desire for totally colorful manga and the growing popularity of vertical-scrolling webtoons.

Jump Toon therefore offers a large range of unique series produced by Toon Factory together with works of other producers. While some—like Haikyu!!—keep the design of a digitally colored manga, many of them follow the webtoon aesthetic that fans are accustomed with. The website has also purchased the rights to the well-known Korean webtoon Doctor Elise, implying that more Korean manhwa and webtoons could be arriving to the platform going forward.

publisher Enters the Webtoon Craze With New Vertical Scrolling Service Shonen Jump

Shueisha, publisher of Jump Toon, is at last giving in to the webtoon mania with a new vertical-scrolling app, allowing fans to read some of their favorite manga in webtoon style alongside an abundance of original titles. Manhwa and webtoons have slowly become more and more popular globally in recent years, surpassing conventional manga uses, and Shueisha's new service could at last represent a change of direction to fit the times.

With a new vertical scrolling app called Jump Toon featuring series only in the webtoon format, Shueisha goes heading into the webtoon sector. The software is just accessible in Japan right now, but it could be viewed digitally via a browser almost anywhere in the globe.

Future Goals of Jump Toon

The initiative's success could lead to the app being made available worldwide with future translations; all games are just available in Japanese for now. The app features a wide range of series, including a newly vertical manga by Aneko Yugasaki, the author of The Rising of the Shield Hero, and a totally colored webtoon version of Haikyu!! Series in Jump Toon span romance, fantasy, isekai, reincarnation, action, slice-of-life, and mystery.

Popular manhwa applications are exceeding Japanese manga platforms mostly due to Webtoon's excellent marketing; Korean manhwa are also on the rise. Because of the success of the manga and the webtoon formats, fans are eager for Jump Toon's premiere; it could change the industry of comics.

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