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The theme tune from the popular series Cheers is the strange song choice for an August 2023 Frosted Flakes Commercial. Since their release in 1952, Kellogg's sugar-coated corn flake cereal, Frosted Flakes, has been tempting kids to the breakfast table. But the 12 grams of sugar in one cup of cereal have probably made guardians pause and haw when in the breakfast aisle subsequently (via Smart Label). Frosted Flakes has solved this by advertising continually, aiming at youngsters and the adults who buy their products, following what sugary cereal companies have done for decades.
Unlike a cereal like Honeycomb, which has changed its mascot throughout the years, Frosted Flakes has stayed with the tried-and-true since Tony The Tiger launched the product. "They're Gr-r-reat," argues for being among, if not the most iconic food product slogans of all time, far less the cereal tagline. Apart from displaying the food, Frosted Flakes has not had to do more than show the smiling tiger engaging in various activities, usually something sporty, to highlight the meal; a 2023 Commercial adds a wrinkle older viewers will value.
The Cheers theme tune runs over a variety of arbitrary events in the August 2023 commercial. One is of a toddler being pummeled by a volley of dodgeballs, another is a typical "final girl" horror character escaping from a werewolf, one is an animated scene of a woman getting electrocuted, another is of a hockey player being bodychecked into the glass, and lastly is of a fighter pilot descending. The only resemblance between the images is that in every one the subjects who ought to be in pain, afraid, or anxious are contentedly eating a bowl of Frosted Flakes.
Although the Cheers Theme Song is definitely a fantastic song, it was chosen rather at random for a children's cereal commercial. Commenters inquiring about the choice abound on the internet. One Reddit discussion in a subreddit specifically labeled r/Commercials I Hate had users debating the song selection. "It makes sense with a neighborhood bar but not a bowl of corn flakes," u/BillyBobBarkerJr. wrote For all the sense they create, they might have equally well utilized Paint It Black or The Wreck of The Edmund Fitzgerald." u/PurpleDreamer28 wrote, "Exactly how is this music connected to Frosted Flakes? 'You want to go where everyone knows your name?' What?" Their points are noted, however the song's use is not really random. Originally, the song was about discovering a joyful spot in trying circumstances. "Making your way in the world today Takes everything you have got," the opening verse starts. pausing all your concerns to relax. Sure would be quite helpful. Wouldn't you want to get away? That is the commercial's basic point. From a dodgeball to the face to a werewolf charging down on them, every person who shows up is facing some kind of unpleasant day; but, they have all managed to take a break from their concerns with a big bowl of Frosted Flakes. Actually, the song's connection to an old sitcom about a bar is the sole reason it seems somewhat inappropriate. Otherwise, it helps really nicely to create the ad's vibe.
Generally for hilarious effect, this isn't the first time the Cheers theme has been employed in a commercial. Written by Judy Angelo Hart and Gary Portnoy, the song "Where Everybody Knows Your Name" was sung by Portnoy (via American Songwriter). Often with overt Cheers connections, it has also appeared in many other ads, including ones for Domino's Pizza, Applebee's, and Rabobank, a Dutch bank. An Emmy nomination in 1983 for Outstanding Achievement in Music and Lyrics went to "Where Everybody Knows Your Name".
The song turned his life around, according to Portnoy. Regarding TV theme writing, he adds, "If you do something good once, they kind of assume that's what you do... Though I never truly had the passion or temperament to do so, I received record offers. I was therefore delighted to be able to write songs, although I clearly started working as a TV theme writer without wanting to be." Portnoy ultimately penned theme tunes for Mr. Belvedere and Punky Brewster as well. Since Cheers was being utilized under a SAG contract, his efforts on the song turned out to be a great benefit for Portnoy, "I had to join the Screen Actors Guild to sing that song. I had to be in SAG, same as the performers in the play had to be. That is among the nicest things that have ever happened to me. It paid me $600 at the time. Proof that "Where Everybody Knows Your Name" has had a lasting impact on pop culture, even those who have never seen Cheers will recognize the song's lyrics.
For decades, Frosted Flakes—whose distinctive mascot and appealing slogan capture attention—has been a mainstay in the breakfast cereal aisle. Marketing initiatives for the cereal have been effective in building a brand that appeals to consumers—especially young people. A recent commercial's usage of the Cheers Theme Song is evidence of the brand's capacity to appeal to a larger audience and fit to evolving trends.
The marketing plan that has made Frosted Flakes a household name incorporates distinctive mascots, catchy jingles, and pop culture references. The brand's dedication to regular advertising and its ability to change with the times have guaranteed that Frosted Flakes will always be a preferred choice for breakfast cereal aficionados.
"Where Everybody Knows Your Name," the theme music of the famous comedy Cheers, has grown to be a treasured classic. The song's appealing lyrics and distinctive melody have made it a constant feature of popular culture; its use in advertising has introduced its familiar melody to a larger audience. The popularity of the song is evidence of how strongly music may arouse feeling and a sense of nostalgia. Remind viewers of the warmth, humor, and friendship of the show via the renowned iconic theme tune to Cheers.
With its instantly identifiable tune and touching words, the Cheers theme song has grown to be a global phenomena. For commercials meant to generate a feeling of warmth and familiarity, the song fits well since it suggests community, comfort, and belonging. The song's popularity is evidence of the ability of music to establish lifelong memories and emotionally engage listeners.