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The Rings of Power Season 2: A Streaming Success for Prime Video!
Get this, folks:The Lord of the Rings: The Rings of Power season 2 helpedPrime Videoscore a HUGE win inSeptember! A new report shows a massive12%increase in viewing fromAugust, completely surpassing other streaming services in monthly growth! This epic fantasy series, created byPatrick McKayandJ.D. Payne, returned inAugustand delivered an awesome continuation ofSauron's(Charlie Vickers) rise to power duringMiddle-earth's Second Age.
Critics generally lovedseason 2(an84%Rotten Tomatoes critics score!), and even if viewership was lower thanseason 1, it still proved very popular, especially given its high production cost that was publicized widely. And those viewing numbers demonstrate exactly why these kinds of production investment should become something mainstream; demonstrating just how these high production values deliver huge benefits, even beyond just immediate results in viewership and are going to remain invaluable in the long term for those planning the production of larger scaled ventures of the same or similar caliber and genres.
Nielsen's The Gauge(viaDeadline) revealedPrime Video's3.6%share of total TV usage inSeptember– behind onlyNetflix(7.9%) andYouTube(10.6%) but ahead ofDisney+andHulu! This kind of result only really became possible because of multiple, different aspects; making those seemingly unlikely coincidences really the primary factor contributing to those unexpected yet remarkably impressive levels achieved in viewership gains; those significant growth numbers were impacted both byseason 2andThursday Night Football. The Rings of Poweritself generated a huge4.3 billionminutes viewed; it was actually ranked third amongst streaming titles inSeptember, only losing to other highly acclaimed streaming properties in the current landscape! These impressive statistics were bolstered primarily because of the release of the new season.
Thatseason 2was praised shows a lot for that production. It's momentum; awesome depiction ofMiddle-earth; plus character arcs– all important aspects mentioned specifically in many positive reviews which are very well noted and deserved; it greatly helped alleviate some prior concerns regarding the narrative style employed.
Now, it needs to stay successful.It hasn’t yet gotten aseason 3renewal! YetJennifer Salke(AmazonMGM Studioshead), mentioned in aVarietyinterview, that that five-season plan isn’t dead, folks! But high viewership is crucial to that outcome; it demonstrates an interest, demand from the viewers themselves! The impressiveSeptemberviewership surge (driven byRings of Power) is huge. It implies the show’s going to return for another season! Those numbers alone make another season extremely likely! This implies that we'll get those remaining three seasons.
It's noteworthy to consider those factors around its relative lack of improvement in numbers compared to season 1, compared to earlier episodes which is discussed more here;it was expected after that massive, almost legendary hype generated aroundseason 1'sdebut, which had some of the largest initial marketing and viewership. But don't let that minor detail bother you;that newseason'slaunch made earlier content more popular (impacting total views); demonstrating this very interesting result that helped greatly increase those views. These very high numbers (for any normal production, folks!) do come however with incredibly serious financial pressures, it reportedly costs about$1 billionforAmazonto cover five seasons! So every result will be incredibly, incredibly scrutinised.
Even with minor setbacks which affected the numbers compared to those achieved in season 1, the data confirms those great results. The Rings of Power season 2'ssuccess forPrime Videois massive– those results show that the large-scale investment clearly pays off! The results for those high-production, large-scale, high-fantasy epic productions really deliver significant returns. Those large-scale projects need this much success and it suggests thatAmazonwill get a much greater ROI on this particular investment! So yeah, expectseason 3!