GMA Deals and Steals is a segment of Good Morning America where viewers can find savings from featured brands across a variety of product areas. These segments are typically presented by Tory Johnson who shares her favorite finds.
Purpose of GMA Deals and Steals
GMA Deals and Steals offers viewers opportunities to get products at a great price while showcasing small and large brands. The show helps companies grow with a new reach to viewers. Many segments feature a large amount of different areas giving each viewer an opportunity to find their specific preferences.
Focus on Savings
The segment provides exclusive deals, discount codes or lower prices. Those that follow the segments closely will get to see products at better values then may be in the normal retail setting. With the fast pace of news this gives consumers access to information as it's released on the program.
Community Support and Relief Efforts
Recently ABC and GMA used "Deals and Steals" to provide much needed aid to Southern California areas that were affected by the recent wildfires. The effort named “SoCal Strong” aims to aid the community by encouraging viewers to donate as they help those that have lost everything rebuild. These moments offer a variety of approaches to make sure those that were affected by devastating disasters receive help that they greatly need.
Fund Raising and Awareness
The initiative involves special broadcast from affected areas to both shine light on the disaster while also working to raise awareness as to how help can be obtained and all new financial contributions can assist those most affected by loss. This has also included musical acts who gave support to bring light and hope during a very troubling time. These unique segments make sure a serious event can reach those who were previously unable to get the message.
Partnering with Brands
Tory Johnson has used the platform as a space to offer big savings on brands, with proceeds that help those affected by the California wildfires. Each brand with discounts from "GMA" also contributed a portion of their earnings to be directly sent for aid to wildfire victims showing unity. Through using brands they reached a diverse market allowing new forms of relief efforts in a very unusual setting.
Highlighted Brands and Products
Featured Brands may include but aren't limited to cosmetics with names such as Laura Geller Beauty and Peepers as well with specific donations related to relief. There are other varied options that are usually highlighted which create options for a diverse viewership. With each new reveal there will continue to be new trends that emerge for the viewership that consistently returns to learn of the new savings.
Brand Variety
There are a multitude of different areas included on each show that may range from food products, home goods, technology and all areas that will improve lives in each day. These new items add to the show while showcasing companies that have quality options. With this format consumers have multiple areas of options that can help to fit their life.
"SoCal Strong" Initiative
This was a coordinated broadcast effort across all ABC news programming which focused on the California fires. ABC focused on getting stories from those affected by the loss of their homes. The program includes performances of musicians who donated time and voice as well.
A Day of Coverage and Music
This effort shows a complete broadcast all across platforms and media. All efforts are focused on assisting the areas and creating a format that showcases what their efforts have created in this unique disaster situation. The “SoCal Strong” event showed an overall picture of what a collaborative experience with community outreach should become during a disaster of any kind.
Supporting the Community
“SoCal Strong” goes beyond financial gains and has expanded the purpose of GMA’s “Deals and Steals”. This showed a network commitment in working to assist local communities during a time of great loss. These are real time events that impact everyday people who also happen to be their consumers in some way making this effort both impactful and timely for the current climate.
Long-Term Recovery Assistance
The initiative is focused on recovery, rebuilding and resilience of the area. Not only addressing the immediate needs they also plan for longer lasting needs of their community for years to come. With efforts for the long run there is hope in the healing that will occur as the community pulls together as a new plan begins for the affected.
Key Takeaways
- GMA’s Deals and Steals is known for providing savings from popular brands.
- The segments also offer unique items at discounted prices to regular viewers.
- "SoCal Strong" expanded the segment by supporting communities during disaster relief for recent California Wildfires.
- A portion of sales were sent to aid those who were impacted giving an actionable and supportive message during a devastating moment.
- GMA’s focus was shifted towards bringing community togetherness along with awareness to the disaster while still including its regular broadcast features.