SoCal Strong is a large scale effort that has taken a unique direction by the broadcast team from ABC to show support and bring awareness to the devastation caused by the wildfires in the Los Angeles area. It highlights recovery efforts, community support and how viewers may take part as well.
Initial Broadcasting Events
The "Good Morning America" team broadcasted live from Southern California to highlight the local areas . The expanded "SoCal Strong" wildfire coverage which featured the "GMA" team went directly into affected areas such as Altadena to tell a personal version of events that viewers were previously unaware of.
Focus on Recovery and Community
The network coverage also intended to help with long term effects from the fires such as supporting local organizations who provide support to those needing assistance and showcasing how everyone is coming together. It was important to drive recovery by also highlighting hope along with the strength that exists in those who were struggling.
The "GMA" Team's Presence
Robin Roberts, Michael Strahan and Ginger Zee the show's hosts went live from the scene, while chief national correspondent Matt Gutman and ABC News Live anchor Kayna Whitworth offered their reports of their ground view to viewers. Musical guests added an additional touch with a performance from Aloe Blacc as well as the High Notes children's choir. This showcased support using multiple styles and methods.
Highlighting the Impact
Stories from local residents became central with interviews. Specifically The Jenkins family who had several members who had lost their home during the fires was highlighted. Many of those people mentioned the resilience they maintained throughout the tragedy. It showcased those who felt devastation also kept their communities close to them showing dedication and pride.
The Story of Walter
In one specific interview an 83-year-old man known as Walt's interview went viral showing vulnerability by a community leader. He stated how much it took for him to ask for help as one who provides support and is active in the community. His was among many who wanted the audience to feel comfortable enough to seek the support that is needed.
Local Heroes: Fire Fighters
Fire fighters, particularly those from Pasadena became highlighted in segments as several had also experienced loss in their own families. Their dedication was something praised from the group including some of their mothers who have seen the sacrifice that has been made while giving the story an emotional perspective.
Generosity in Supporting
The show had a goal of raising funds and during the broadcast they raised over $6 million dollars which would be given to specific charities who worked to help those in need at the location. This would go directly to those on the ground level seeking recovery from this tragic event.
Other Network Contributions
The coverage spanned across all of ABC News platforms and its various different digital and television shows as well. " GMA3: What You Need to Know " also addressed all types of information. The digital platform was highlighted as another resource with online help.
Local Station KABC
A local special highlighting communities coming together was presented and shared the story of what has become common place. That showed neighbor helping neighbor during moments of crises.
Community Outreach and Strength
This large broadcast brought support for an affected community while giving hope and a positive viewpoint for everyone to learn from these devastating events. It inspired people from coast to coast.
Long Term Effects
While the fires are contained recovery is expected to take a significant amount of time. "Socal Strong" was an effort that helped to get the movement of change in action. From resources, to funding and a continued outreach the hope was not just to have an impact in the current timeline but long into the future as well.
Key Takeaways
- “SoCal Strong” coverage from ABC supported communities in the Los Angeles area impacted by recent wildfires.
- The efforts of many involved a live "Good Morning America" broadcast from California showcasing people's experiences, fund raising and highlighting important details of how the devastation has impacted individuals on all levels.
- "SoCal Strong" promoted messages of recovery, resilience and the importance of community during a time of crisis.
- The local heroes who battled the fires while suffering their own personal losses were also highlighted showcasing their character.
- This coverage is set to provide on going support and outreach while serving to create both information and funds needed for a full community recovery.