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Ram trucks have a very well known reputation with a focus on power, performance and also capability with designs that aim to please. In particular one of the stand out design features for many was the Hemi V8 Engine.
For years the Hemi V8 was a symbol for performance with many enthusiasts celebrating this strong V8 engine. Due to changes over time with fuel consumption many models that once had this feature had it removed from their production line up. Ram owners and fans have never forgotten the legacy and are often hoping to have them be a part of new designs.
Ram discontinued the 5.7-liter Hemi V8 from their 1500 series. It created both concern and also frustration among the truck drivers and loyal supporters. As production shifted to a 3.0 liter inline six twin turbo , those still in love with V8 engine showed how they valued that part of their connection with this brand. This change has led to a 16% decline in sales for their new 1500 lineup.
Despite challenges Ram CEO Tim Kuniskis said he is considering reinstating the Hemi. Due to him having past connections to the engine he understand's many frustrations. Even though no current timeline for action is set there is hope he will be in their corner as production needs and planning is decided upon.
Bringing the Hemi back will be an immense challenge because the old electrical systems do not pair up with the design used today, which would also impact suppliers, with all past assembly lines shutting down. This would mean they need time and resources to be able to get these parts in an updated model. Regardless his public stance says the Hemi could possibly make its return which may bring more excitement for future vehicles to come.
Kuniskis stated the idea to get rid of the Hemi was un-American and how Americans love having a choice when choosing their car. With such an understanding of consumers views and values of his products many are hopeful. While speaking to the public he also mentioned production issues were one of the main causes of decreased sales and the reason he believes that focusing on high value items at that time became a large priority.
Kuniskis makes the valid point of needing a choice while making a purchase, that most consumers dislike when they have only one option with “you must take this”. This comment speaks volumes to people’s thoughts about product choice and if they may have the opportunity to have that choice again if demand is high enough.
Currently there is the option of 3.0-liter twin-turbo inline-six engine that creates between 420-540 horsepower. While it is an upgrade in output many consumers still are wishing for the original Hemi.
The company is using time wisely while deciding the next best options and designs for new model releases. With that said they may offer another model with a similar engine or a totally different variation that caters to what the public needs in their truck choices. For now consumers may look toward the HD lineup to see current models featuring the beloved 6.4-liter Hemi.
The passion for V8 Engines continues and many long time brand supporters would prefer an option with that in place. Fans are hopeful to see an updated form of a Hemi, and not just one with an old design while hoping the engineers do something to gain the excitement back with this engine.
Given all the discussion, feedback, history with the Hemi its return has become a topic among many groups that are related to the automotive community . It does not guarantee the Hemi’s comeback, but it demonstrates the high potential for it in coming product models.