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Selena Gomez an accomplished singer actress and businesswoman is making headlines as she is continuously growing in her various careers. Known for her music , films, business and philanthropic causes she is consistently creating buzz around her.
A scheduled pop-up to celebrate the 5th Anniversary of Selena Gomez's Rare album was postponed. The event was designed to bring fans an interactive experience in addition to showing merchandise. However it had to be postponed because of the devasting effects of wildfires in Los Angeles making it too dangerous to proceed.
Due to the dangerous conditions caused by wildfires both the safety and well-being of all involved including fans and workers alike was a top priority. The new dates are currently being considered for rescheduling the pop up to accommodate the challenges currently taking place.
The “Rare” album from 2020 hit number 1 on the Billboard 200 and is a beloved piece by her fans. The hit single "Lose You to Love Me" became a central piece and this album inspired Gomez’s makeup brand, Rare Beauty.
The Rare Beauty pop-up was to feature different elements inspired from the “Rare” album such as unique merchandise and new color palettes. There were also to be interactive games and photo booths for a memorable event. There was even plans for a Limited Edition Liquid Blush duo with new and existing colors.
With the pop up event having to be postponed, Gomez took action to spread information on where the affected could go to gain access to resources during that troubling time. These action of aid come after a very impactful time period in her life. She has been noted for supporting a variety of causes in a very hands on manner.
It is a known point that Selena has dedicated a large portion of her life to charitable efforts, particularly with UNICEF where she worked with children across different countries. Additionally she serves as a spokesperson for the Trick or Treat campaign where she promoted the campaign in the hope of inspiring others to donate for their cause. Also her funds raised at a concert resulted in a 4 million dollar donation, with another charity show two years later helping even more people in the world.
Gomez founded her own charity known as the Rare Impact Fund to dedicate to mental health awareness. 1% of sales from Rare Beauty go into the fund. Her decision to support this cause came from her own past struggles and wanting to make the process easier for younger individuals going through the same thing. This act is consistent with how others see her willingness to give back using her platform and fame.
The online rumors claimed that Gomez donated 5 million to the wildfire relief however it has not been made public and confirmed. However she has taken other steps to help out. Those facts remain true as a strong supporter of other groups and organizations over the last few years.
Her donation story spread but did not provide a truthful insight. It was however followed by other forms of outreach via posting of needed resources that showed all the real effort she continues to bring. The desire to put correct information to light helped others understand her genuine involvement throughout each of her humanitarian efforts.
In celebration of the five-year anniversary of “Rare,” Rare Beauty announced a new limited edition liquid blush duo that included the previously available shade of “Happy” and a brand new shade called “Souvenir.” This duo pays tribute to both her album and her fans, recognizing their continued support along her journey. Her brand's ability to touch on specific emotions as they are translated to beauty items resonates with people across many communities.
Rare Beauty is known for its great color choices for their products and a dew like texture in their blushes. This new release along with old colors allows more choices that people can gravitate towards.