Movies News Talk
The Costco Guys Take Over Fallon: A Meme-tastic Deep Dive!
The internet is a wild place, and sometimes the weirdest things go viral! This time, it’s the Costco Guys – A.J. (Andrew Befumo) and Big Justice (his son, Eric) – those TikTok sensations who review Costco food items. Their appearance on Jimmy Fallon's Tonight Show sparked a tsunami of memes! These weren’t your typical celebrity interviews – and this makes all those resulting internet memes completely understandable. It completely caught people off guard, leading to widespread confusion which we discuss further below!
These aren’t your average Memes – and they highlight a crazy thing about today's internet culture: how people relate to online personalities. The response and resulting memes were a response both toward online fan enthusiasm, the completely unexpected meeting between long-held personal expectations (knowing the Costco Guys, personally) with a surprise that nobody expected. Those people viewing it online became even more baffled at this incredible turn of events – this explains a whole bunch of those strange and frequently absurd memes!
A.J. and Big Justice started with family vlogs, but TikTok exploded their fame. Those videos of them rating Costco food with "BOOM!" (good) or "DOOM!" (bad) racked up millions of views. But wait, there’s another guy; their close associate, The Rizzler (Christian Joseph), another TikTok star and totally famous for his "rizz face" (an expression – look it up!). These are all people from completely separate backgrounds who collaborated online; and through these unlikely means these talented online personalities became popular!
This unusual trio’s success landed them on Fallon. That interview brought a whole new meaning to the term “viral” which surprised the mAjority of people viewing the content for the first time!
Those memes’ pure shock, disbelief, and humorous disbelief completely captured the very nature of this whole phenomenon and makes them relatable! The humor ranges from that comparison between the guys to Pokémon evolutions; some are deeply confused concerning the relationship between these personalities, that frequently humorous disbelief highlighted through the creation and frequent meme sharing itself makes it utterly memorable.
Two main factors fueled those memes. One: those intense parasocial relationships— those one-sided "friendships" fans form with online personalities. social media fuels that sense of closeness that these influencers might not realize and completely changes the viewing experience, increasing that potential response to what occurred! And seeing them on legacy TV felt like your own friends went mega-famous – triggering wild celebrations on social media. The second? Pure, utter disbelief that three TikTok stars appear on Fallon and people did not realize those relationships would manifest in these unpredictable ways.
That crossover–the Costco Guys and The Rizzler on a network television giant is a very specific kind of situation; the fact this happened really demonstrated how wildly unpredictable the internet had become. Those people within the fan communities find that surprised disbelief insulting – after all, they're deeply invested! To those outsiders; those intense displays of support completely enhance just how weirdly massive online personalities could become!
Those memes, thus become that coping mechanism to understand a truly surreal thing – seemingly random online personas exploding onto legacy media and the reasons behind these behaviors make all those expressions utterly valuable; creating even further opportunities for expanding its already intense recognition! It’s internet celebrity colliding with that classic notion of fame – a unique, evolving dynamic which created a lot of intense confusion, and also amusement.
That Costco Guys Fallon appearance brought massive social media mayhem. This is due to many different aspects involved in the relationship between the fanbase, its close engagement and involvement with the personalities involved; including those memes capturing that intense surprise! And how did those memes emerge and what did those expressions show about modern culture? They reflected a new form of fandom, the merging of online culture with this traditionally distinct broadcasting medium and all the confusing emotions those aspects produced through memes, and their shared circulation through multiple media – ultimately highlighting that everything is evolving incredibly quickly!