Movies News Talk
Beyoncé's Houston Appearance: A Media Meltdown and Political Strategy
The internet went bonkers last week. Several big news outlets (NPR, MSNBC, USA Today, even Vanity Fair!) claimed that Beyoncé would perform at Vice President Kamala Harris's rally in Houston, Texas. This was a HUGE deal, as Harris’s campaign has made "Freedom," Beyoncé's hit song, their political theme song; this could've generated significant interest. Yet those expectations generated led to mass disappointment! This happened despite no official confirmation.
USA Today even ran a headline like this, “Watch live: Beyoncé returns to hometown of Houston to perform at Kamala Harris rally.” They even had a countdown timer! Which was embarrassing, especially after everything transpired. MSNBC hyped it up citing “three sources close to the rally.” And NPR said Beyoncé was “set to perform.”
This caused massive backlash and anger amongst audience members! And social media had a field day! Terms like "bait and switch," "bamboozled," and “BeyHive meets KHive,” completely trended. This totally became viral! Trump's political team chimed in – as usual – and people weren’t happy and were joking and talking and complaining about this lack of Beyoncé. Even Trump himself talked about the booing when the audience was presented with a politician instead.
However, the absence of confirmation or even the response from either the political parties or campaign leaders is somewhat concerning, hinting that some of this may have simply not occurred at all!
So, did Beyoncé skip town entirely? Not exactly. She did appear at the rally in Houston. But it wasn’t as a performer! Instead, Beyoncé made a very brief speech– only a couple of minutes – focusing on "freedom to control our bodies." and that her campaign will fight for the “fundamental freedom of a woman to make decisions about her own body.” It might have just been a coincidence; maybe they wanted this small speech.
Those faulty news stories really could indicate a deeper plan – getting those attention-grabbing headlines without explicitly lying (there were “sources close to the event”; so not an actual confirmation or statement made by the individuals in charge). The use of Beyoncé’s star power as this incredible marketing tool clearly worked, which created great hype to improve interest for both Harris' campaign rally; This political calculation—though risky— likely boosted Harris's attendance in Texas; although it remains unclear why such high risks might have ever been tolerated by either involved.
The rally, held in reliably Republican Texas, is important in the battleground state contests—showing a great potential for highlighting the problems with Texas's strict Abortion laws (a hot-button issue influencing that specific population); thus the focus on Texas, an otherwise unusual location, especially from the Democratic party, might also serve some ulterior motives; especially if other states might need similar kinds of political momentum and campaign assistance to get an eventual advantage by emphasizing similar themes there!
Harris is targeting the potential anti-Trump votes due to these issues regarding those restrictive abortion laws (which have serious and far-reaching healthcare consequences and increased risks and healthcare issues faced across the states). These concerns regarding reproductive health remain immensely widespread. Polls suggest Democrats are leading here!
That misleading reporting is problematic, but that political messaging using high-risk strategies— it’s a wild ride! Yet this clearly worked: People did go; emphasizing just how powerful these specific and targeted marketing tactics might truly be, in that specific campaign, even at significant political costs, even after major misrepresentations made by news outlets. And this does create other consequences which must be considered – including those media outlets publishing questionable information for audiences, and emphasizing just how little accountability might really be used against those entities who misrepresent themselves, without creating strong responses.
The Beyoncé "non-performance" is really an amusing story in itself. It was completely messy and really created significant controversies that made many news outlets completely backpedal their original announcements. But it’s also a fascinating study. A deep insight showing those clever – yet sometimes disastrous – marketing and messaging decisions which impact many areas within a particular campaign cycle, particularly this year.
Ultimately this doesn’t change the fact that this generated enough hype for getting higher attendances than normally expected during such important Elections; further demonstrating just how political gamesmanship can completely leverage the enormous star power of a legendary singer like Beyoncé to generate hype which is ultimately a huge advantage. It’s going to impact elections; especially those in a competitive and extremely important battleground state which was in need of that much-needed hype. It’ll be fascinating to see how that affects this election itself!