Alien: Romulus Box Office Success Shows Importance of Theatrical Releases
With the release of Alien: Romulus, the ninth installment in the Alien franchise, Disney has a major win on its hands, with record-breaking Box Office revenue! However, a previous release might have had similar success but instead released directly to streaming, a risky and possibly mistaken movie marketing strategy.
What is the Difference in Alien Romulus and Prey Releases?
Alien: Romulus had a very successful Theatrical release! The film saw major buzz after its release, outperforming several recent action Movies! This contrasts sharply with 2022's Predator prequel "Prey" which released exclusively on Hulu, despite being a high-quality action movie.
What Went Wrong with the Release of "Prey"?
The Prey movie review shows that the release of "Prey" as a Disney film release straight to streaming missed out on potentially significant Box Office success. It even could have impacted the growth and franchise success of the Predator franchise!
How Do These Box Office Results Impact Disney's Strategy?
In addition to the recent success of Alien: Romulus, the Predator franchise, which recently announced "Predator: Badlands," may face similar hurdles, so it may need to rethink its previous approach for upcoming releases!
How Does This Relate to Movie Marketing?
It's all about getting audiences excited about a release. The fact that both Alien Romulus and "Prey" are classic action Movies, with long and loving movie franchises, suggests a strategy for release might be more important than once believed. It might be very worth revisiting, which could bring in incredible Box Office revenue!
Should The Next Predator Film Release in Theaters?
In the wake of Alien Romulus' success, Disney should re-evaluate if a similar move for Predator: Badlands would be a wise idea. While streaming services provide accessibility for audiences, they also may lack the franchise success and buzz generated by a full Theatrical release!
What Are Some Other Considerations Regarding Box Office Success?
In an ideal situation, the marketing of movies can make a huge difference! There will be high anticipation, but releasing the film to a wider audience can be a big benefit in generating excitement. That may ultimately give the movie franchise the biggest boost.
