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Ye, formerly known as Kanye West, has returned with a focus on a new solo album “Bully." This announcement also came after some months of recharge and reflection with social media updates showcasing plans for a return to new music, projects and collaborations.
Ye’s latest solo album, “Bully” is planned to be a release and will follow a theme of previous releases showcasing a blend of familiar sounds as well as incorporating his now notorious style choices for both production and visual aspects. The project features some unexpected reunions, showcasing some of Ye's musical influences from the past as his process begins. This includes collaborators and those who have played a part in prior projects.
It was shown on social media posts that Ye would be partnering with his long-time collaborator Mike Dean with who they had seemingly parted ways for a time as well as his cousin and prior contributor WRLDFMS Tony Williams . He plans on using old samples as well as modern technology and his production talent.
One of the many tracks revealed that could possibly be included in his latest project was teased through a song with a name called "Beauty and the Beast.” A prior comment on a post about his music included confirmation that this song was in a prior session of his while creating his previously released "Donda" project and it is now likely being considered for this newer release.
Fans got a chance to experience a glimpse of his work through viral videos of his in-studio work sessions . This created major fan buzz along with social media trends. Some expressed strong reactions from this new material showing their desire to have these works released. However, even though this material is getting hype it also had the downside of possible negative impact for how the project is managed.
A preview of an unreleased track called "Highs and Lows," featured high pitched vocal aspects with heavy instrumental pieces that quickly trended and garnered interest. One comment said it “was a classic” based on his current snippet that was publicly leaked.
It was later revealed that the sample used in "Highs and Lows" did not receive approval of the artist Pomme creating more obstacles in his overall projects completion. This had also revealed a statement saying that the sample will not be used due to differences between that artists views and the message of Ye’s personal viewpoints which had caused for more challenges on his project.
Along with "Bully," Ye also released the trailer for his "Vultures The Movie" project using AI assisted effects. All plans regarding production and how they align to an upcoming album is still unclear. It is not known what date it will be released and details about how it all connects remain a mystery.
The film will have some interesting aspects as the technology continues to develop more. There are not yet many details however given Ye’s influence to use outside technology for this project a truly unique style is set for new development.
The visuals presented for Bully included a black and white photo of Ye’s son Saint and a collection of previous photos from previous studio and fashion events . This showcases a common theme from previous works that could signal another collection of styles from older generations and his new ideas.
Japanese photographer Daido Moriyama is to help create the cover photo to reflect how Ye plans to showcase the world he presents. He creates street photography with a black and white filter a now common theme that is consistent with current works created by Ye.
Ye is now active on various social media platforms including his use of instagram stories as a form of self publishing and a method to provide announcements and teases. In addition the time to rest and enjoy private life is just as present.
After some silence online Ye showed he took some time to recharge while celebrating his wife’s 30th birthday in the Maldives. While there he enjoyed private family time. All the while making sure to have a performance that is to become notable for many viewers of his platforms. He even performed some of his classic catalog pieces which highlighted a return to a former style for the well known artist.