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Mark Cuban , a well-known entrepreneur and investor is seeking opportunities to create a replacement for Tik Tok. With the threat of a Tik Tok ban in the US his goal is to build a better video platform. He is actively seeking those that can create new apps that focUS on openness.
Following a potential US ban of TikTok, Cuban released a TikTok video proposing investment into anyone who could build a competing platform that is built with the same decentralized design as BlueSky's AT Protocol . His vision promotes innovation and eXpansion into social media creation.
The idea behind his pitch is the protocol which prevents single corporation control. This focus on transparency would give creators autonomy in their space. His goal is to take the opportunity of need to bring innovation forward.
The AT Protocol offers developers the ability to create their own networking servers while making that platform connect into the BlueSky ecosystem. Its design gives more control over data with a clear method to move their accounts to any server and maintain data.
The growth of BlueSky to more than 27 million people, shows that many people are eager for decentralized media options which gives freedom for creators who feel they need more from media. With BlueSky’s numbers showing increased use the focus on similar technologies seems the future direction that may make way for new apps.
Cuban is looking to add competition to current major tech platforms like X. He criticizes its current way of managing content, dealing with misinformation and for its overreaching power. His call for using the AT Protocol is all based on trying to give autonomy back to the users.
Cuban is actively open to supporting any group who creates a minimum viable product (MVP) that will showcase this plan. He claims many others will show support in the same area which also can show those that have skill in design can receive the spotlight to become something greater in a global space.
TikTok provides many users with financial opportunities while having a huge role in driving online trends. A TikTok ban has a serious potential to impact businesses and those creators that rely on its use.
Many small businesses find TikTok to be a valuable marketing space and advertising channel. Users earn through creator programs and endorsements which helps supplement other businesses and revenue options which means an app with similar elements can make it so creators and those companies don’t lose the momentum they have gained over time.
Building on the AT Protocol would create more security for data protection. This approach provides safety for their content and will ensure that those creators get value from their work. This concept was emphasized by Cuban’s need for something better than the current systems in use.
Customized algorithms can offer more visibility to small business which creates opportunity to reach a new audience base for products. New ideas with similar aspects as Tiktok are needed to keep the balance in what audiences are consuming while providing opportunities for creative and ethical business practices.
Cuban’s push to take on AT Protocol provides possibilities for others to participate as tech develops into more user based programs that focus on the people creating it. Openly seeking support from investors along with creating opportunities for new developers all highlight the possibilities which also allow the chance to move past established tech.