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LiAngelo Ball has found his way to the top of many discussions in a unique method through rap and music. The former basketball player whose brothers had all been major names in the NBA was able to achieve individual success through his passion in hip hop music. The transition into an artist created massive success very quickly.
LiAngelo was previously known for his attempt in making it into the NBA with an unsung NBA career as well as being known as the middle brother to NBA players Lonzo Ball and LaMelo Ball, has pivoted into a music career as a hip hop artist. His first song "Tweaker" made an unexpectedly large impression gaining popularity on several platforms.
Despite having contracts and training camp deals he did not make it on the regular season roosters. His G League experiences saw some successes as well but still he did not make it in the way his brothers had making it clear the NBA route would not be the primary career goal. His lack of success led him to the stage that is now setting him up for massive changes.
Liangelo’s new artist name G3 created a buzz that helped create a new persona that would set him apart from what others had perceived. As G3 this allowed more artistic development that was different from previous labels. The song "Tweaker" showcased the musical aspects that fans will come to enjoy.
the song became popular after a clip of Liangelo playing the track for a social media influencer gained popularity and he decided to release it on January 3. "Tweaker" quickly racked up a total of millions of streams across platforms like YouTube, and it has taken a top position in the popular hip hop songs as of late. This is just an example of what can happen when marketing is delivered in the right method for the content.
G3 has signed a recording contract with Def Jam and Universal Music group with an estimate of $13 million. The deal states he also has ownership of his own music and his record label. He will use Born2Ball Music group to distribute his work as time progresses.
The recording artist is also in the process of writing a second song which fans should see very soon after this initial release. G3's success is now creating a solid launch point into the future for his music as the public shows great interest in where this could take his journey.
Liangelo's music is a mix of early 2000's rap and modern hip hop elements showing a wide range of style as an artist. With aspects that take back to the earlier sound he blends that to the modern beat to make a unique feel. His voice and use of specific words also create a catchy element to every song that has made this all even more relevant and different.
Social Media has been very important for creating the viral sensation. NBA players along with famous rappers and every day viewers are sharing the song. Even the inside of different professional athletic locker rooms all became a part of this. All these aspects give the feeling that all who like it see something different and interesting to hold onto while engaging the experience fully.
Not everyone likes the direction of music as one NBA star Stephen Jackson mentions he does not "rock" with the track. In this environment the good or the bad creates a unique view to continue discussions among many. The polarizing aspects are in fact positive for drawing views to the project, and the comments all around can be great promotion.