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Basketball Stars showcases talent both on and off the court with LiAngelo Ball leading as a unique crossover. Also referred to as G3 Gelo this middle child of the famous Ball brothers has now become a known figure in both music and athletics.
LiAngelo Ball previously an NBA prospect is now making his move into music and entertainment. His debut song and an official deal have captured mainstream attention. While having ties to the world of basketball his new ventures showcase that he has a well rounded scope of skill.
All three Ball brothers were projected to be high value athletes however LiAngelo did not get a stable place on an NBA roster. Although he showed skills on the court he eventually transitioned to music full time. However after being in training camp three different years he still maintained his path for success.
Ball released his first song "Tweaker" which went viral receiving praise. The song had millions of views. It's style had a unique feel combining modern hip-hop with early 2000’s rap. His approach is very similar to his past and also makes him new as a main player.
The song went up to a top ten placement on a major streaming platform within days as well as taking over social media for many including big named professional athletes who supported the track publicly. It demonstrates not only talent but the ability to have major marketing potential that can cross into many markets.
Ball signed a deal with Def Jam Recordings and Universal Music Group worth $13 million (with $8 guaranteed). This deal gives him ownership of his music under his Born2Ball music label. This shows major influence not only musically but also how his athletic career also contributed to opportunities which has become a huge point of praise by the media.
It is unique that Ball is to have full ownership of his music, an approach taken by many newer and established artists as they retain full creative control and all financial gains. He also runs his own record label which puts him at a new level of control over how his work will be handled moving forward. He is in control of creative output and is looking to showcase the future.
The Ball family is no stranger to the spotlight. His father Lavar Ball was a major component of their influence as young athletes with his own personal business that centered around his sons and has been a large influence on their careers both athletic and otherwise. Lonzo and LaMelo both highly ranked NBA draft picks are also known in media giving the Ball family a very prominent public image.
Lonzo Ball made a statement that 2025 will be “year of G[elo]" further showcasing his support for his brother. All three brothers have a connection in athletic achievements and are a dynamic that most find very compelling for viewing as they all move forward.
LiAngelo Ball's journey from sports to music demonstrates that he has an expansive skill set. His move into the music industry has opened many new doors of creativity. The song he created along with all the recognition will create a launch pad to even more achievements within both industries.
Ball is booked to perform at Rolling Loud California for this upcoming year and is set to release more music. These appearances allow him even more publicity and show many are interested to see more from the emerging talent.